Surf + Sun Capsule for Kneeland Co.

Inspired by surf + sun, our limited edition capsule collection for Kneeland Co. Rarities has arrived just in time for summer adventures!

We are so excited to share our summer capsule collection of beachy jewels for Los Angeles treasure trove, Kneeland Co. Rarities. When Joanna Williams, the ever-inspiring owner of Kneeland Co. asked me to dream up a line of anklets, necklaces and earrings based on her love of surfing and reggae music, I couldn’t wait to dive in! 

I wanted to capture the spirit of the sea, sandy beaches and dreamy days soaking up the sun and so I started the hunt for special beads that could convey some of this magic. Joanna is a passionate music aficionado, and we always knew that we wanted the color palette for this collection to channel her love of reggae, ska and rock-steady. I sourced vintage Murano glass in brilliant yellow, green and black; shimmering pearls in beautiful organic forms and heart shapes; and dug into my personal archive for the coolest neon Japanese lucite beads. Combined with my forever favorite Swarovski crystals, funky seed beads and 14k gold fill hardware, the vibe of this collection is eclectic, elevated and joyful, meant to be worn doing what you love.

The jewelry is available in-store at Kneeland Co. Rarities, located in the historic West Adams neighborhood of Los Angeles. If you aren't in LA or can't make it in person, please feel free to email for info and pricing: hello@sjojewelry.com

Kneeland Co. Rarities is located at 4767 W. Adams Blvd., Los Angeles, CA 90016